Veridium

Veridium needed help differentiating themselves from the competition—and sometimes in tech, that means stepping completely outside of the industry. Through clever metaphor and compelling and energetic illustration, we spun up an entire circus-themed campaign that delivered instant clarity around complex technology.

Agency of Record: Scratch Marketing + Media

Creative Direction & Illustrations: Katerina Peña, Conga Design

We started to build on a circus idea by evolving the company’s persona from a fearsome, tech company to a circus that’s fearlessly friendly.

We further punched up the identity using a palette of tropical greens and blues, contrasted with a vivid orange. A big, bold typeface set helped headlines make a statement.

A whimsical illustration style and friendly messaging brought personality and humor, helpful in an industry where both are uncommon.